The advertising industry is on a journey. A journey that requires a massive shift in how big ideas are developed to reach people where they spend their time. With 10+ years experience from well known traditional - and digital creative agencies Elin Johansson has not changed sides to further make a difference. In her role as Creative Agency partner at Facebook in the Nordics, she's on a mission. A mission to challenge thought leaders, disrupt agency processes and inspire teams to lead the mobile transformation of the creative industry.
The keynote: How have mobile changed the way people consume content? How can agencies and advertisers create ideas with peoples behaviour in mind?