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design and creativity today, and why staying true to those core principles feels more relevant than ever in times of transformation. Through visual examples from both the studio’s own work and the wider creative field, the talk explores the importance of context, craftsmanship and strong ideas in an increasingly fast-moving world."}],"markDefs":[],"style":"normal"},{"_key":"fff48aa3e7af","_type":"block","children":[{"_key":"3673fc52ed910","_type":"span","marks":[],"text":"Founded in 1998, Stockholm Design Lab is one of Europe’s most highly respected design companies, known for transforming brands and businesses through remarkable ideas. The agency’s work spans everything from packaging systems and visual identities to retail environments, websites, title sequences and aircraft liveries for clients including IKEA, Polestar, H&M, SAS Scandinavian Airlines, Volvo Cars and Absolut Vodka. 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Puheenvuoro tarkastelee visuaalisten esimerkkien kautta niin studion omaa työtä kuin laajempaakin luovaa kenttää, korostaen kontekstin, craftin ja vahvojen ideoiden merkitystä yhä nopeammin muuttuvassa maailmassa."}],"markDefs":[],"style":"normal"},{"_key":"a307421afdc0","_type":"block","children":[{"_key":"1cf80cb61816","_type":"span","marks":[],"text":"Vuonna 1998 perustettu Stockholm Design Lab on yksi Euroopan arvostetuimmista designtoimistoista, joka tunnetaan brändien ja liiketoimintojen uudistamisesta oivaltavien ideoiden avulla. Toimiston työ ulottuu pakkaussuunnittelusta ja visuaalisista identiteeteistä liiketiloihin, verkkosivuihin, title sequenceihin ja lentokoneiden ulkoasuihin. Asiakkaisiin lukeutuvat muun muassa IKEA, Polestar, H&M, SAS Scandinavian Airlines, Volvo Cars ja Absolut Vodka. Stockholm Design Labin töitä kuuluu Moderna Museet kokoelmiin, ja toimisto on palkittu yli 200 kansainvälisellä designpalkinnolla, kuten Cannes Design Lion-, Red Dot- ja Gold Eurobest -palkinnoilla."}],"markDefs":[],"style":"normal"},{"_key":"97b50f805e98","_type":"block","children":[{"_key":"94c664d65ea6","_type":"span","marks":[],"text":"Stockholm Design Labia edustaa Sakari Paananen, jolla on yli 26 vuoden kokemus kokonaisvaltaisesta brändinrakennuksesta, graafisesta suunnittelusta, art directionista ja viestinnästä. Yhdessä toimitusjohtaja Björn Kusoffskyn kanssa Sakari johtaa useiden studion kansainvälisten asiakkuuksien luovaa työtä.  \n\n"}],"markDefs":[],"style":"normal"}]},"website":"https://www.stockholmdesignlab.se/","instagram":"https://www.instagram.com/sthlmdesignlab/","twitter":null,"country":"SE","_rawEmbedCode":null}},"pageContext":{"id":"7f8f40b9-f516-5e98-8bf3-1cdc95978497","language":"fi","intl":{"language":"fi","languages":["en","fi"],"messages":{"title":"Huiput Creative Festival","date":"21.5.2026","location_1":"Clarion Hotel","location_2":"Helsinki","menu_programme":"Ohjelmisto","menu_info":"Info","menu_schedule":"Aikataulu","menu_tickets":"Osta liput","hashtag":"#huiputcreativefestival","previous_festivals":"Aiemmat festivaalit","partners":"Yhteistyökumppanit","buy_tickets_1":"Osta liput","buy_tickets_2":"täältä","workshops":"Workshopit","speakers":"Puhujat","programme":"Tutustu koko ohjelmistoon täältä","others":"..ja monia muita","date_2026":"21.5.2026"},"routed":true,"originalPath":"/programme/stockholm-design-lab/","redirect":true,"defaultLanguage":"en"}}},"staticQueryHashes":["2817707602","2974077484"]}